Being a third generation Auburn student, I didn't have it in my heart to pursue my education elsewhere. From a young age, my parents taught me all things Auburn - from rolling Toomer's Corner after the football team got a win, to Nova the Eagle rounding Jordan-Hare Stadium before kickoff and everything in between. Auburn is and always will be in my blood.
Auburn University is located in the heart of Lee County, Alabama. Rooted in tradition, Auburn has taught me what it truly means to be a part of the Auburn Family. Attending Auburn University has been nothing short of amazing. The past four years have shaped me into the knowledgeable and prepared young adult that I am today. I can't wait to see where the future takes me all thanks to the opportunities I was given at Auburn.
Major: Public Relations
Graduation: May 2018
This course is designed to be an overview of the functions, practices and growing application of public relations in both private industry and the public sector.
Introduction to the basic principles of various communication forms, the dominant communication theories, and communication industries.
Emphasis on Associated Press Stylebook, word usage and spelling for students interested in print, broadcast, public relations and web-based writing.
This is a course designed to provide Public Relations students with an understanding of both effective and ineffective methods of PR through studying actual cases from the field itself.
This course will have an emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media.
Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.
Introduction to newswriting techniques, with emphasis on learning news values, recognizing parts of a story and writing stories that meet standards of accuracy, grammar, style, spelling, law and ethics.
Introduction to writing colorful, human-interest non-fiction pieces that illustrate drama and impact. Students will learn how to pitch their ideas to editors in print and digital markets.
Introduction to the use of style and design in public relations messages. In this course, use of HTML and CSS to build a website is used.
Application of theory, research data and problem-solving techniques in the development of comprehensive public relations strategies.
Framework for the strategy and integration of messages within public relations.
This course focuses on nonprofit organizations, foundations and the role of public relations within those organizations.